Laurence is one of the founders of Wet Edge. His background is in mechanical engineering, chemistry and has made his mark in sales and marketing of equipment with companies that he has done work for in the mining industry in the U.S., Canada, Latin America and New Zealand. He is in charge of product development for Wet Edge and works with all of the division heads of the company in the U.S. and overseas. He sees his number one responsibility as supporting the great and talented people that have come together to form the Wet Edge team.

His biggest reward related to his career is seeing our customers and the public enjoying and having success with the products we offer. Laurence was born in Chihuahua, Mexico and came to Arizona at an early age. He studied both mechanical engineering and chemistry at Brigham Young University and at Arizona State University. His three children and five grandchildren are the center of his life. He loves to ride dirt bikes in the desert and mountains of Arizona. Photography is also a major endeavor. Since he travels extensively for the business, photography is a great hobby to have.

Mark is one of the founders of Wet Edge. He oversees and directs the day-to-day operations of the company and its multiple locations. One of his main responsibilities within the company is to take care of the finances. He is very involved in the marketing strategies of all aspects of the business. He enjoys developing relationships with our employees as well as our customers. Mark finds that discovering solutions to business challenges is the most gratifying part of his position. Mark was born and raised in Arizona. Mark received his Bachelors Degree in Business Management from Arizona State University. Outside of work he loves to spend time with his wife and four boys. He enjoys traveling, dirt bike riding and snow skiing.

Loren travels across the country developing business relationships with the Wet Edge Certified Installers and Dealers. He is a team builder and effectively communicates the company’s core values. He has been instrumental in creating the national sales programs and continues to develop successful action plans. Loren is passionate and thoroughly enjoys all aspects of his position as the sales director. Loren was born in Wisconsin and moved to Arizona at a young age. He has been in the swimming pool business since he was a teenager. Loren enjoys traveling and sightseeing whenever he gets an opportunity. In his spare time you can find him out in nature welcoming a sunrise.

Lora started with Wet Edge when it began in 2005. Her most important projects involve product education. These days she spends most of her time creating consumer friendly articles and producing videos on our product lines in an effort to make choosing a pool finish easier for the “soon to be” pool owner. Lora’s two decades of professional experience in the swimming pool industry have made her a valuable asset to the Wet Edge team. She has the ability to connect with both contractors and consumers. The most rewarding aspect of Lora’s job is the creativity that comes with producing product content. Lora grew up in Orange County, California and whenever she gets back to her hometown you will find her at the beach kayaking, bike riding and enjoying the sunshine.

If you call Wet Edge with a product question or need samples you will be talking with Leslie. She is the “voice” of Wet Edge. Leslie is extremely detailed and has brought a high level of organization to our sales department. She also assists with forecasting, budgets and sales analysis. Leslie says the favorite part of her job is getting to know the Wet Edge customers on a personal basis. Leslie grew up and still lives in a farming community in Arizona. She has two growing boys that keep her very busy. She loves to cook and spend time with her family.

Carrie receives and processes all incoming contractor material orders. She interfaces with the production and accounting teams to fulfill orders efficiently and in a timely manner. Carrie has found that the personal relationships she has formed with the Certified Installers around the country is the most rewarding part of her job. Carrie was born and raised in Southern California. She received her Bachelor of Science degree from Cal State Long Beach. Carrie and her husband adore their three children. Carrie is always at a football, baseball or softball game watching her very athletic kids play.

Deanna is continually working with the Wet Edge dealers to keep the database current so that we can communicate product updates, educational/training information and announcements. What she finds most rewarding about her position is being able to develop professional relationships with clients. Deanna’s background prior to coming to Wet Edge was in corporate and association meeting planning. Deanna is from the state of Texas and graduated with a business degree from the University of Texas. She is an avid Longhorns fan and loves ringing her cowbell when they score a touchdown.

Frank works directly with the Certified Wet Edge Installers. You can find him training new crews coming on board with Wet Edge and maintaining relationships with our current installers. The exchange of application techniques and material feedback are crucial to providing a quality installation of our material. Frank has nearly 25 years of experience in swimming pool finish installation and repair. Frank finds that the most rewarding part of his position with Wet Edge is teaching a new technique that improves the look of the finished product with the added benefit of saving the installer time and money. Frank grew up in the beautiful state of Washington and absolutely loves the outdoors. He is an avid hunter and fisherman. Outside of work you will find him with his wife and children.

Chet oversees the production process and is responsible for forecasting, scheduling and assessing the resource requirements necessary for product availability throughout the year. His mechanical skills and IT knowledge are called upon often. Chet enjoys the diverse duties that keep him on his toes. He appreciates seeing his team of employees pull together and accomplish a common goal. Chet grew up in Mesa, Arizona and still lives there today. Outside of work he loves to golf, hunt and watch sporting events. Chet has also coached Pop Warner football for the last eight years. His kids are his biggest hobby and he loves every minute of being a Dad.

Justin manages the inventory of finished goods and purchasing of raw materials. He works closely with our sales department to make sure that product is available to ship in a timely manner. Justin finds negotiating with the vendors and cost analysis the most gratifying part of his duties. Justin was born and raised right here in Arizona. In his free time he you will find him bass fishing, hunting or spending time with his wife and son.

Justin diligently inspects the quality of all inbound raw materials to ensure that they meet all specified quality standards. He is also responsible to recording, analyzing and distributing product data. The formulation of pigments and gaining chemical knowledge are what he likes most about his position. Justin grew up in Mesa, Arizona. He has a variety of hobbies and past times like billiards, bowling, soccer, camping and playing his guitar.

Teresa processes the accounts payables and receivables for Wet Edge. She has been with the company for over ten years. She is skilled, hardworking and exceptionally conscientious at her position with the company. Crunching numbers requires perfection (which we think she does) and being like a detective to solve the accounting mysteries is what she likes doing the best. Teresa grew up in Arizona not far from our company headquarters. She spends her free time with church activities, hiking, reading and sewing. She travels often to be with her children and beautiful grandkids.